The Axandra newsletter archive

22 October 2002

Welcome to a new issue of the Search Engine Facts newsletter. This week we're telling you how you can market your Web site in Germany and we're bringing you the latest Google news.

* SearchKing is sueing Google

The search engine SearchKing filed lawsuit against Google because Google dropped their PageRank. ( Read SearchKing's press release) .

* Google now advertises on their Usenet pages

Google now puts their AdWords text ads on some of their Usenet pages. Click here for an example .

* Google is still the #1 search site

OneStat.com, provider of real-time Web site analysis software, recently reported in a press release that:

"Google's global usage share has reached an all time high and has risen from 53.2 percent to 55.1 percent. Google's global usage share has increased 1.9 percent the last 2 months. Yahoo's global usage share remains stable. The second largest search engine on the Web has a global usage share of 20.6 percent." Read their press release in full length here .

* Radio advertising with search terms

The Wharton School of Business promotes their Web site in radio advertising. Since airtime is limited they decided to try a different way: they advertise only the search term "Wharton West" for which they're ranked #1 on Google.

Read the news story here:
http://news.com.com/2100-1023-962007.html

Google search for "Wharton West":
http://www.google.com/search?q=Wharton+West

How can you obtain high link popularity and a good PageRank so that your Web pages get a high ranking on Google and other popular search engines? Our 5 part series will help you.

Part 4: How to contact potential link partners

In part 3, we told you how to find good potential link partners. When you've found such high quality sites, it's important that you use the right words to contact the webmasters of these sites.

If you want them to link to your Web site, you have to be personal and politely. Emails like the following usually do NOT work:

---snip---
Subject: Let's trade links

Hi!

I've found your site and I think we could link to each
other. That will increase your search engine ranking and
mine, too.

Best,

Paul
---snip---

Many webmasters consider sending such messages as spamming. It's much more effective to use personalized email messages. They'll improve the chances of your link request message being read and acted upon favorably.

If you want positive feedback, you must convince the webmaster that you've really visited the Web site and that you know what the site is about.

Try to convince them that your Web site is related to their site and make it easy for potential link partners to link back to your site.

Here's an example:

---snip---
Subject: Axandra.com and CheckYourLinkPopularity.com

Dear Peter,

I found your CheckYourLinkPopularity.com site recently and
like it very much. I think the straight-to-the-point web
site design is perfect for the freeware tool you're
offering.

I've placed a link to your site at
http://www.Axandra.com/recommended-sites

I've noticed that you link to other Web sites that are
related to your freeware tool. We offer a Web site promotion
tool that also focuses on link popularity
(http://www.Axandra.com/arelis/index.htm).

It'd be great if you also placed a link to our Web site. If
you have any questions or comments, feel free to contact me
by email or phone at 123-456-7890.

Best regards,

Johannes Selbach, CEO
http://www.Axandra.com

PS. Visit "http://www.Axandra.com/link-to-us.htm" for ready
made HTML code.
---snip---

As you can see, we've already linked to the other site before asking them for a reciprocal link. If you've already linked to a site, the webmaster is much more likely to answer your request.

This sounds like a very time consuming task. Fortunately, there are tools that help you with that. If you use ARELIS, a software program to manage reciprocal links, you can quickly visit and contact potential link partners.

ARELIS lets you preview a Web site and offers a built-in email client that helps you to contact potential link partners quickly and easily. You can use email templates that use variables so that you can create email messages
very quickly. For example, ARELIS can automatically insert the name and the URL of potential link partners as well as many other variables.

However, ARELIS is not a spamming tool because it only lists relevant Web sites and you must visit every Web site before contacting it. Just how a serious webmaster would do it and what brings the best results.

In addition, ARELIS automatically creates and manages your link pages for you so that you can quickly add, edit and remove link partners from your Web pages.

You can download a free demo version here:
http://www.Axandra.com/arelis/download.htm

Next week, we'll discuss what you can do to increase the success of your linking campaign.

In addition to ARELIS, we recommend the free link popularity tool " Link Popularity Check". It checks and compares your link popularity on different search engines.

* Do you want more search engine tips and tricks?

Our newsletter archive offers much information and plenty of tips about search engine marketing. Read past issues about Google, AltaVista, Inktomi, Yahoo, ranking tips and search engines in general.

Free access at: http://www.Axandra.com/news/

* Another rave review about ARELIS

Mikes-Marketing-Tools.com recently reviewed ARELIS, our professional software program for building and maintaining reciprocal links. Mike came to the conclusion that "ARELIS 3 is the best link popularity building software program on the market. ARELIS 3 includes all the features you would want in such a program. I highly recommend it!"

You can read the review here:
http://www.mikes-marketing-tools.com/arelis.html

* Internet Marketing and promotion Web sites that we can recommend.

• AllTheWeb can help your Google ranking
  
  
• Google modified its ranking algorithms
  
  
• The table trick for search engines
  
  
• Who works with whom?
  
  
• How to report search engine spam to Google & Co.
  

If you want to publish one of the above articles on your Web site, you're allowed to do so! However, you must not change the contents in any way. Also, you must keep all links and you must add the following two sentences with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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http://www.Axandra.com/news

Copyright 2002-2003 Axandra / Voget Selbach Enterprises GmbH