The Axandra newsletter archive
26 November 2002
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #31 - November 26, 2002
Copyright 2002-2003 Axandra / Voget Selbach Enterprises GmbH
Welcome to a new issue of the Search Engine Facts newsletter.
This week we're closing our 2-part series about the "Top 10 ways to link popularity" and we're bringing you the latest search engine news.
1. Facts of the week: Top 10 ways to link popularity, part 2
Link popularity has become an important factor in the ranking algorithms of most search engines. If many quality Web sites link to your site, you'll have a good position in the search engines.There are a number of ways to improve the link popularity of your Web site. Here's the second half of our top 10 list on how to improve your link popularity.5. List your Web site with Yahoo
4. List your Web site with Open Directory Project
(ODP)
If your Web site is listed in the popular directory ODP, then
your Web site will have a good base for the link popularity.Rumor
has it that Google starts crawling Web sites with the Web
sites listed in the ODP directory.
Best of all, you can add
your Web site to ODP without paying a fee.
3. List your Web site in regional and industry-specific directories.
2. Write articles for your audience
Write articles about the topics that your Web site visitors are interested in. After a while, other Web sites will link back to your articles.
You can also send your articles to syndicate Web sites. They'll offer your articles to other Web sites. Just make sure that your article contains a link to your Web site so that other sites who publish your article will automatically link to you.
Here's a list of some syndicate sites .
1. Get reciprocal links from complementary sites
Search the major search engines for your keywords. They will return many Web sites that don't compete with your site, or which offer complementary things.
Visit their site and then write them an email message to request a link to your site. If you link back to them first, they'll be more likely to link to you.
Consider using the reciprocal links management software "ARELIS" which saves you much time. It also lists which Web sites link to your competitors so that you can request a reciprocal link to your site, too.
2. Search engine news of the week
In a recent study, media analyst Nielsen/NetRatings tried to find out which Web sites are used most (including instant messaging and media players).
According to the study, the top 4 brands for October 2002 are Yahoo, Microsoft, MSN and AOL. Google comes in at 5 with half the audience of AOL.
Further information:
3. Are you an ARELIS expert?
We're offering a business idea for ARELIS expers who are able to create link page templates for other ARELIS users. We're looking for webmasters who help us to create link page templates for ARELIS users.
We'd do the following:
- We'll add a link to your Web site on our link page template service page.
- We'll recommend your service among others to ARELIS customers who are interested in a link page template.
You should provide the following:
- You should set up a special Web page that describes your link page template service.
- You should display at least 3 link page examples so that potential customers get an idea of what they get when they order a link page template from you.
- You should provide a way to order online from you. If you don't have a merchant account, we recommend PayPal to accept payments.
The template creation design contract would be made between you and the ARELIS customer. We only refer potential clients to your site.
If you're interested, please send an email with the URL of your special link page template Web page (see above) to "Johannes@Axandra.com".
4. Previous articles
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."
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Copyright 2002-2003 Axandra / Voget Selbach Enterprises GmbH
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