The Axandra newsletter archive
15 April 2003
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #51 - 15 April, 2003
Copyright 2003 Axandra / Voget Selbach Enterprises GmbH
Welcome to a new issue of the Search Engine Facts newsletter.
This week we're showing you the differences in the search results on Google powered search engines.
1. Facts of the week: About Google results on Yahoo and AOL
In the search engine optimization business, everybody knows that the search results of both Yahoo and AOL are powered by Google.
However, contrary to popular belief, when you search at AOL or Yahoo, you will not always get exactly the same search results as directly from Google itself.
About Google results on Yahoo:
Both Yahoo directory results and Google results are mixed together in the Yahoo search results. You can easily identify any result drawn from Yahoo's own human-compiled categories by its "More sites about" link that appears below the description. Listings that come only from Google lack the "More sites about" link.
Most of the time, the Yahoo results are identical to the Google results. The reason for this is that Web pages ranking well for queries in Google are often pages that are also listed in Yahoo. Google probably gives sites listed in Yahoo a ranking boost.
As an example, perform these searches and try to spot the differences:
About Google results on AOL:
Although the AOL results are powered by Google, they aren't always the direct Google results, either. For some queries, the first one or two listings may come from AOL's own collection of sites. These listings usually carry an "AOL Keyword" designation.
The AOL search results can contain news stories related to the search, supplied by CNN, an AOL/Time Warner company.
Try these searches at AOL and Google:
Conclusion
Though Yahoo and AOL are powered by Google, they don't have exactly the same search results as Google. So if you want to check your search engine ranking, you must check Google-powered search engines separately from Google.
You may want to use the software program IBP to check your search engine rankings because IBP can check these search engines independently and search engine friendly.
2 . Search engine news of the week
* Overture plans to expand to 7 new countries this year
From Overture's newest press release: "Overture will continue its international growth later this month when the company launches its commercial search service in South Korea. In addition, Overture plans to expand into Italy later in the second quarter, followed by Austria, the Netherlands, Spain, Switzerland and Scandinavia before the end of the year."
* Empirical Analysis of Google SafeSearch
A new Harvard reports claims that Google's automated filters are inaccurate, blocking many innocent Web sites. Among the filtered Web pages are some created by the White House, IBM and the American Library Association.
* Google cuts Overture's market share to 50 percent
In just a year, Google has signed on 100,000 advertisers and cut Overture's market share from about 80 percent to about 50 percent, according to Gartner, a research and advisory firm.
* Coalition of 200 Chinese Web portals to counter Google
China Search Alliance is a coalition of more than 200 Chinese Web portals that have joined together to try to capture the Chinese search market before Google does.
Google is expected to officially launch its service in China this year.
* Sprinks' ads to appear on BURST! Media network
Within a week of signing a deal with Google, the BURST! Media network inked an agreement with Sprinks, one of the more popular pay per click search engines.
* Espotting expands to Switzerland
Espotting announced in an email message to its customers that its paid links will appear on major Swiss sites starting May 2003.
3. Articles of the week
* Google's revenue to increase to $750 million this year?
The New York Times writes about Google, "... its executives have privately told the board that revenue will soar from less than $300 million in 2002 to $750 million or more this year, with gross profit margins of 30 percent, according to a Google executive and several people who have knowledge of the company's financial situation."
This excerpt from the article shows the funny side of Google: "Recently, Mr. Page, a 30-year-old software designer, sought to declare the company's newest office building off-limits to telephones, under the belief that it would improve programmer productivity. He almost succeeded. He relented just a week before the building was to open, when someone pointed out that the law required a phone in the elevator. The building now has a phone system."
* The Invisible Web
"Neither Google nor any other search tool can index all the information on the Internet. [...] a large portion of available information has been difficult or impossible to search. Material that is not accessible using conventional search tools has become known as the 'Invisible Web.'"
4. Recommended resources
* How to optimize your Web site for a high ranking on Google
You know that you need many links to your Web site and that these links should contain your important keywords when you want to obtain a high ranking on Google.
But what other factors influence your ranking on Google? Google doesn't only consider links and link popularity (although they are important factors), it also considers other elements of your Web site when ranking it in the search results.
Our award-winning tool Internet Business Promoter (IBP) compares your Web site with the top 10 ranked sites on Google for any keyword and analyzes 77 important Web page elements that influence your Google ranking.
You'll find out what you have to change to improve your ranking on Google. Best of all, IBP doesn't only work with Google but with all important search engines.
Test-drive IBP now.
5. Previous articles
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Copyright 2002-2003 Axandra / Voget Selbach Enterprises GmbH
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