The Axandra newsletter archive

23 July 2002

Interviews with the people behind the scenes give great insight in how things work. This week we can offer you 5 interviews with people who work at Google. You'll learn new and interesting things about how Google works and how you can obtain a good ranking on Google.

a) Interview with Craig Silverstein, Google's CTO

Date: 3 July 2002
Contents: Does Google penalize sites that are virtual hosted? Does Google use traffic analysis for its ranking algorithm? What technology is used to operate Google?

b) Interview with Matt Cutts, Google Software Engineer and Stephanie Kerebel, Google Globalization Specialist

Date: 26 February 2002
Contents: Does Google use META keywords? Does Google index URLs with session IDs? How many links to your Web site are needed to get indexed?
Note: The introduction is in French, but the interview is in English, just scroll down.

c) Interview with Dr. Eric E. Schmidt, Google's CEO

Date: 30 January 2002
Contents: How Google earns money. Does advertising on
Google affect your ranking?

d) Another interview with Craig Silverstein, Google's CTO

Date: May 2001
Contents: What gets you banned from Google. Two free ways to get a better ranking on Google.

e) Older Interview with Sergey Brin, Co-Founder of Google

Date: November 2000
Contents: How is Google organized? What technology is used to operate Google?

To learn more about the people mentioned above, visit http://www.google.com/corporate/execs.html

If you want to know more about how Google ranks Web sites, consider our Google ranking report .

We analyzed hundreds of page one results on Google to find out what it takes to get a high listing on Google.

Further information about our search engine ranking reports which are available for Google, AltaVista, Inktomi, AllTheWeb and Teoma:
http://www.Axandra.com/search-engine-studies/index.htm

You can even download a free sample report here:
http://www.Axandra.com/search-engine-studies/sample.htm

Further information on how to improve your ranking on Google can be found under "3." in this newsletter (see below).

Is your Web site not getting listed in search engines? Is your Web site listed but it's not getting top rankings? In our series we tell you the 19 common mistakes for low or no ranking and what you can do about it.

Reason #11: Your host server was non-operational during spidering.

It can happen that your Web server is down when a search engine spider tries to index it.

If your Web site fails to respond when the search engine spider visits your site, your site will not be indexed. Even worse, if your Web site is already indexed and the search engine spider finds that your site is down, you'll often be removed from the search engine database.

It's essential to have Web space on servers that are very seldom down. Choosing a reliable Web space provider is very important for a successful online business.

At first it sounds impressive when your Web space provider promises 99% server reliability. But take a moment to calculate it. It means that 1% of the time, your potential customers cannot reach your Web site. One percent of a year means that your Web site will be down for nearly 4 days per year. That equals 4 days without sales.

As you can see, 99% reliability is not enough. You must constantly monitor your server so that you can act immediately if your server is down (e.g. call the service provider to restart the server).

Here's a free monitoring service:
http://www.internetseer.com

Another free Web site monitoring service (without ads):
http://uptime.openacs.org/uptime/

A freeware tool that can monitor the uptime of your site:
http://www.idyle.com/software/internet/host-monitor/

Monitoring service for bigger companies:
http://www.atwatch.com/

Google heavily relies on link popularity and the so-called PageRank algorithm when it ranks your Web site (further information about the PageRank algorithm here ). That's why we developed ARELIS. ARELIS is a software tool that helps you to build and manage reciprocal links to your Web site.

We started our Axandra.com Web site in late February 2002 with a Google PageRank of 0 out of 10. Thanks to ARELIS, our PageRank has climbed remarkably within a few months.

As you can see, building links is worth the time and effort. Fortunately, ARELIS makes it as easy as possible for you to build and manage your reciprocal links so that it doesn't take much time.

You can download a free demo version of ARELIS here:
http://www.Axandra.com/arelis/download.htm

BTW, we offer a special webmaster bundle this month: If you buy ARELIS this July, you'll get our AltaVista study report (306 pages, US$39.95) for free: http://www.Axandra.com/special-offer.htm

This special offer is valid only for subscribers of this newsletter and only this month.

If you want to know the PageRank of your site, just install Google's toolbar .

META Description tag for AltaVista
http://www.Axandra.com/news/newsletter12.htm

Search term position on AllTheWeb/FAST
http://www.Axandra.com/news/newsletter11.htm

Document types, WiseNut vs. Google
http://www.Axandra.com/news/newsletter10.htm

JavaScript usage on Google
http://www.axandra.com/news/newsletter9.htm

Search terms in URLs on Altavista
http://www.axandra.com/news/newsletter8.htm

>>> Do you know the link popularity of your Web site?

As mentioned above, a good link popularity is important for a good search engine ranking. If you don't know the link popularity of your Web site, just download the webmaster tool called " Link Popularity Check ".

Link Popularity Check checks the link popularity of your Web site on Google and other important search engines and compares it to your competitors. Best of all, it's free.


>>> Do you know our affiliate program?

Every day, more and more webmasters join our affiliate program . Why? Because we offer great products and we pay you up to US$139.98 every time one of your visitors buys our products.


>>> Internet Marketing and Web sitepromotion Web sites we recommend

If you want to publish one of the above articles on your Web site, you're allowed to do so! However, you must not change the contents in any way. Also, you must keep all links and you must add the following two sentences with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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http://www.Axandra.com/news

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