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The Axandra newsletter archive - 24 June 2003
Welcome to a new issue of the Search Engine Facts newsletter.

This week, we're informing you about Google's new AdSense program. The merger between the two big pay per click search engines Espotting and FindWhat is one of the bigger news stories this week.

Table of contents:

We hope that you enjoy this issue and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: Google's new AdSense program
If you have a low-traffic site and have a hard time selling advertising on your site, then Google's new advertising program may be the right choice for you.

Google has just introduced a new advertising program called "AdSense". It helps operators of small Internet sites automatically place targeted advertising on their content pages and get paid each time a site visitor clicks on one of the ads.

Google's new advertising program can help low-traffic sites quickly format their web pages to receive advertisements that match key words in the content of those individual pages.

The AdSense program, originally introduced to beta testers in March, delivers text-based Google AdWords ads in banner or skyscraper graphics.

Here's how Google's new advertising program works: To apply online for the program, just go to https://www.google.com/adsense/ and apply for a Google account if you haven't one yet.

Google's editorial team reviews each application to ensure that your site meets their editorial guidelines. This process takes approximately 1-3 days.

To activate the service, you must log into your account and cut and paste a small piece of HTML code into your web pages. Once you've been approved by Google, you can monitor ad performance through detailed online reports.

The AdSense program is free for publishers. Google pays you an undisclosed amount each time a visitor clicks the advertising link. Although Google does not disclose the revenue split, you can log into your account to get daily information on your click-through rates and earnings.

The AdSense program is currently only available for English language web sites worldwide.

Common questions about eligibility, payments, ad formats, privacy and how to get started are answered here.

Back to table of contents - Visit Axandra.com

2. Search engine news of the week
The consolidation continues: FindWhat acquires Espotting

    "[...] FindWhat.com announced today an agreement to merge with privately-owned Espotting Media Inc. The merger will create an international leader [...] with combined operations in 11 countries across America and Europe. Highlights include:

    • Merger of United States-based FindWhat.com and European- based Espotting [...]
    • Combined group would service approximately 40,000 advertisers and is expected to generate combined revenues of over $140 million in 2003 [...]



MSN Search/Microsoft to compete with Google?

    "In preparation for unveiling its own algorithmic search engine, Microsoft's MSN has quietly launched software that will index web sites, a move that raises questions about MSN's relationship with Yahoo subsidiary Inktomi.

    Called MSNBot, the software scours Web sites and collects hyperlinks and documents. The software is part of MSN's effort to challenge Google by revitalizing MSN Search with its own algorithmic search technology."



Fast buys AltaVista's enterprise unit from Overture

    "Overture [...] has sold an enterprise search unit it acquired from AltaVista to Norway's Fast Search & Transfer [...] Fast, which recently sold its Internet search unit to Overture, said the purchase included just over 200 customer accounts and would have 'no significant impact on 2003 revenues.'"



Google to provide paid listings on MapQuest.com

    "Google [...] announced a deal to provide paid listings on America Online-owned MapQuest.

    Visitors to MapQuest requesting maps or driving directions now see offers for further information in six categories, such as hotels, resorts and real estate. Each category links to a page of eight paid listings from Google's AdWords program."



Google publishes advertising materials for special groups

    Google has published special pages for B2B, healthcare and pharma advertisers:



Search engine newslets

Back to table of contents - Visit Axandra.com

3. Articles of the week
Google calls in the 'language police'

    "Google is now a verb, meaning to search. It sounds like the ultimate compliment to the company, so why do its lawyers want to keep the word out of our dictionaries?"



EBay vs. Google

    "It may very well be that Google and EBay will be viewed more as competitors in the coming years as search is revealed as the center of online media and commerce."

Back to table of contents - Visit Axandra.com

4. Recommended resources
Internet Business Promoter (IBP) 2.3 released

    IBP is an award-winning web site promotion tool that helps you to get more revenue with higher search engine rankings.

    Many web sites fail because they're designed in a way that prevents people from finding it. IBP tells you in plain English how to optimize your web site for maximum results.

    The new version 2.3 has an improved user interface, fixes several bugs and automatically detects proxy server information. It's a free update for IBP customers.

Back to table of contents - Visit Axandra.com

5. Previous articles

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The Search Engine Facts newsletter is free. Please recommend it to someone you know.

You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.

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Copyright 2002-2003 Axandra / Voget Selbach Enterprises GmbH

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