The Axandra newsletter archive

28 May 2002

Hello!

Welcome to a new issue of Weekly Search Engine Facts!

Again, we'll draw conclusions from the biggest search engine study ever conducted. In the study, we analyzed more than 103,320 top 10 Web pages to discover why they have top rankings. This weekly newsletter tells you about some of our findings.

Keyword density answers the question "How much of the body text is search term?". You might think that a high keyword density would automatically result in a good search engine listing for that search term. Web sites that use a special search term very often should be relevant for
that search term.

However, that doesn't seem to be true on AltaVista. 88.65% of all tested Web pages had a keyword density of 0%. That means that 88.65% of all top 10 Web pages we tested on AltaVista did not contain the queried search term! It seems that other factors play a high role on AltaVista.

That's surprising because most search engine optimization specialists recommed a high keyword density for a good ranking on search engines. But which factors do help if you wants to have a high ranking on AltaVista? We'll reveal some of these factors in future issues of this newsletter.

Source: Search Engine Ranking Studies Q2/2002

Is keyword density important for Google? You can find it out here:
http://www.axandra.com/search-engine-studies/

We conducted the most comprehensive search engine ranking study examining 103,260 top 10 Web pages on 6 search engines. The results cover 140 topics, for example link popularity, Meta tags, inbound/outbound links, keyword density, document types.

Reason #4: You have submitted your Web site too often.

If you submit your Web site more often than once a month, most search engines will consider that spamming and they will skip your site.

Spamming does not work with search engines. Most likely, it will backfire to you. More and more search engines are able to detect spam attempts and penalize or ban your page from their listings.

Sites that spam search engines degrade the value of search engine listings. As the problem grows, these sites may face the same backlash that spam mail generates. The content of most Web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other Web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.

Submit your Web site to search engines and wait for 4 weeks. Then search for the URL of your site. If the search engine cannot find your site, submit your URL again.

How you can check if your Web site has been indexed:
http://www.searchenginewatch.com/webmasters/checkurl.html

How often you should resubmit your Web pages?
http://www.promoteclick.com/articles/ar22.htm

http://www.Axandra.com/affiliates.htm


*** ARELIS - Axandra's Reciprocal Links Solution

BestWebSites.com about ARELIS 2.3:

" Axandra's Reciprocal Links Solution automatically finds suitable Web sites for webmasters, sorts them by relevancy and lists them for review. This allows webmasters to concentrate only on the Web sites that will bring them very targeted traffic. A built-in email editor and tested email templates help ARELIS users to contact Web site owners with customized email messages."

Version 3.0 is planned to be released in about 1-2 weeks. Buy ARELIS now and you'll get version 3.0 for free.

Download the free trial version now:
http://www.Axandra.com/download.htm

* Marketing Web sites that we use

http://www.axandra.com/recommended-sites/index.htm

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


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Copyright 2002 Axandra / Voget Selbach Enterprises GmbH