Axendra's articles on search engine optimisation and rankings
Index of Articles
August 2004
24 August 2004 - Coming soon... (Subscribe now to get
it)
17 August 2004 - Reasons to delete a link exchange request
10 August 2004 - Why visitors don't convert into sales - part 4
3 August 2004 - Why visitors don't convert into sales - part 3
July 2004
27 July 2004 - Why visitors don't convert into sales -
part 2
20 July 2004 - Why visitors don't convert into sales - part 1
13 July 2004 - Is Open Source the future of search?
6 July 2004 - ARELIS 4.4 for your linking success
June 2004
29 June 2004 - The Googlebot came to call
22 June 2004 - Keep visitors on your web site with custom "404
not found" pages
15 June 2004 - Don't invest too early in the "wow factor"
8 June 2004 - The decreasing importance of Google PageRank to your web
site
1 June 2004 - The perennial search engine submission myth
May 2004
25 May 2004 - Link popularity - Is it really that important?
18 May 2004 - The myth of the 50,000 search engines
11 May 2004 - How do search engines see your web site?
4 May 2004 - Google IPO
April 2004
27 April 2004 - Who works with whom in the UK search engines
market?
20 April 2004 - How many link partners are there? How many are enough?
13 April 2004 - How to increase sales with the right web page titles
6 April 2004 - Insider tips for your Yahoo search engine rankings
March 2004
30 March 2004 - How to report spam to Google, Yahoo and
others
23 March 2004 - More than 100 web site promotion and search engine optimization
tips
16 March 2004 - Yahoo Site Match - Does it work for your site?
9 March 2004 - The most important search sites for your web site success
2 March 2004 - Why Jim didn't make profit with his Internet business
- part 2
February 2004
24 February 2004 - The new Yahoo search engine and your web site
17 February 2004 - Why Jim didn't make profit with his Internet business
10 February 2004 - The new anti-spam law and linking campaigns
3 February 2004 - How to maximize your linking success
January 2004
27 January 2004 - New version for your link exchange success
20 January 2004 - The ranking algorithms of the search engines in the
near future
13 January 2004 - The most innovative US search engines in 2003
6 January 2004 - Who works with whom in the US market? (update)
December 2003
30 December 2003 - Lycos Europe, Overture expand new deal
23 December 2003 - Google launches book search service
16 December 2003 - More than 50 improvements for more links to your
web site
9 December 2003 - The importance of links on your site
2 December 2003 - How to re-submit your site to directories
November 2003
25 November 2003 - Why your web site might not get listed
in Internet directories such as Yahoo, part 2 of 2
18 November 2003 - Why your web site might not get listed in Internet
directories such as Yahoo, part 1 of 2
11 November 2003 - How to get your web site description accepted by
Internet directories
4 November 2003 - How to get listed in Internet directories
28 October 2003 - What is a directory and why should you
care?
21 October 2002 - Split your pages to increase your search engine rankings
14 October 2003 - 7
professional web site promotion tools in one
This week we're informing you about our new all-in-one web site promotion
solution. In the news: Google seems to have a bug in its ranking algorithm.
7 October 2003 - The
top 5 myths of link popularity building tools
This week we're informing you about second-generation link popularity
building tools. In the news: Google buys a newsearch engine and adds
a gagging clause to its AdSense program. Microsoft drops Looksmart.
30 September 2003 - How
to rank well with Flash movies
This week we're giving you tips on how to rank well with Flash movies.
In the news: Amazon builds a new search engine and Yahoo has released
a Froogle competitor.
23 September 2003 - Is
your HTML code valid for search engines?
This week we're checking your web page for HTML and CSS mistakes. In
the news: Google puts on a programming contest in order to find and
hire very good search engine programmers.
16 September 2003 - Use
sitemaps to improve your search engine ranking
This week we're telling you why your web site should offer a sitemap
page. In the news: Google provides free blogging for everyone and Overture
greatly expands its network of European search sites.
9 September 2003 - How
to improve your link popularity with articles
This week we're telling you why giving an overview of something can
increase your link popularity. In the news: A new search engine allows
you to find interesting web sites that don't exist anymore.
2 September 2003 - Complete
overview of major search engine toolbars
This summer is the summer of search engine toolbars. For this reason,
we're giving you a complete overview of all major search engine toolbars.
26 August 2003 - How
to choose the right keywords for your site
Why the number of searches should not be the sole indicator for choosing
the right keywords for your site, and Google finally gives the answer
to life, the universe and everything.
19 August 2003 - Nutch
- an open source Google rival?
A new promising search engine and why Google is now able to answer
questions such as "What is the speed of light?".
12 August 2003 - Does
advertising in PPC search engines really work?
All about PPC search engines and Google's newest service.
5 August 2003 -
Linking
and email spam filters
How you can avoid getting your email messages caught by spam filters,
and how to improve searching with Google's newest search feature.
29 July 2003 - Search
engine changes and acquisitions
A summary of the acquisitions that changed the search engine industry
in the past six months.
22 July 2003 - Google
indexing and ranking tips
Insider tips for your Google rankings and why Yahoo thinks it can become
the dominant player in the search market using its newly acquired Overture
patents.
15 July 2003 - Yahoo
to acquire Overture: What does it mean to you?
The consolidation in the search engine market continues: Yahoo wants
to acquire Overture, and Microsoft hired top scientists and mathematicians
to compete with Google.
8 July 2003 - How
to optimize your linking campaign
How can your site obtain high search engine rankings and get targeted
traffic? You probably already know the answer: reciprocal links.
1 July 2003 - An
analysis of web documents retrieved and viewed
Results of a very interesting web users research, and how Overture countered
Google's AdSense program.
24 June 2003 - Google's
new AdSense program
About Google's new AdSense program. The merger between the two big pay
per click search engines Espotting and FindWhat is one of the bigger
news stories this week.
17 June 2003 -
The top 5 search engine optimization myths
The top 5 search engine optimization myths and what you can do about
it.
10 June 2003 - Using
Alexa to find good link partners
Another way to find good link partners and how to get rid of annoying
popups while browsing the web.
3 June 2003 - Search
engine optimization tip for AltaVista
How to optimize your Web pages for AltaVista.
27 May 2003 - Help
for slow loading Web pages
Tips to reduce the download times of your Web pages. And, of course,
the latest search engine news.
20 May 2003 - Tips
for submitting to DMOZ.org (Open Directory Project)
Besides the obligatory search engines news, we're giving you a lot of
tips for a successful submission to the important DMOZ directory this
week.
13 May 2003 - Get
visitors to come back to your site
The Invisible Web and the latest Google acquisition.
6 May 2003 - ARELIS
4: a major update
Standard for professional link management and Google's lastest acquisition.
29 April 2003 - Are
you part of the invisible Web?
If your Web site is part of the Invisible Web and cannot be found on
search engines, you're missing a lot of customers and you're losing
a lot of money. What can you do?
15 April 2003 - About
Google results on Yahoo and AOL
About the differences in the search results on Google powered search
engines.
8 April 2003 - Google
AdWords partner list
An almost complete list of Google AdWords partners (a list that Google
doesn't disclose). In addition, there are plenty of search engine news.
1 April 2003 - Cookies
required?
How Starbucks.com inadvertently prevents Google from indexing their
site and what you can learn from it.
25 March 2003 - How
to check if a single Web page is indexed by Google
What you can do with the "info:" command on Google and the
latest developer news about the Web site promotion software programs
ARELIS and IBP.
18 March 2003 - How
to optimize your site for Google's image search
How to optimize your Web site to rank highly on image search engines
such as provided by Google, AltaVista and AllTheWeb.
11 March 2003 - Google's
everflux and fresh crawl
How Google updates its database and the newest ranking algorithm changes
at Google.
3 March 2003 - How
to get top 10 rankings for your keywords
How to get top 10 rankings for your keywords and the latest and very
interesting search engine news.
25 February 2003 - How
to make your Web site more effective, part 5 of 5
This week we're closing our series with a checklist to simplify your
order pages. You'll also learn about our new software tool that helps
you to obtain top search engine rankings in a unique way.
18 February 2003 - How
to make your Web site more effective, part 4 of 5
This week we're continuing our new series that tells you what you can
do to get a better sales/visitor ratio. As always, we're also bringing
you the latest search engine news.
11 February 2003 - How
to make your Web site more effective, part 3 of 5
This week we're continuing our series that tells you what you can do
to get a better visitor/sales ratio.
4 February 2003 - How
to make your Web site more effective, part 2 of 5
This week we're continuing our series that tells you what you can do
to get a better sales/visitor ratio. Besides the latest search engine
news, we're introducing the new column "Articles of the week".
28 January 2003 - How
to make your Web site more effective, part 1 of 5
This week we're starting a new series that tells you what you can do
to get a better sales/visitor ratio. As always, we're also bringing
you the latest search engine news.
21 January 2003 - Frames
and the <NoFrames> tag
What you can do to increase your ranking on search engines if your Web
site uses frames.
14 January 2003 - The
importance of robots.txt
What a robots.txt file is and why you should use it on your Web site
so that search engines can correctly index your site.
7 January 2003 - Take
care of filter words & stop words
This week you might find out that you're unintentionally diluting the
effectiveness of your important keywords. We're also telling you that
some words on your Web pages might get you banned on search engines.
31 December 2002 - Happy
New Year!
17 December 2002 - Froogle
Google - Google Froogle
Froogle lets you search for information about products that are for
sale online. It's a comparison shopping service that uses the same search
technology as Google.
10 December 2002 - How
to write keyword-rich Web pages
Keyword density and its role for your search engine rankings and we're
introducing the latest version of Internet Business Promoter.
3 December 2002 - All
you need to know about Google
This week we have a big resource page about Google and we're informing
you about the latest version of ARELIS, which has many new features
and improvements.
26 November 2002 - Top
10 ways to link popularity, part 2
This week we're closing our 2-part series about the "Top 10 ways
to link popularity" and we're bringing you the latest search engine
news.
19 November 2002 - Top
10 ways to link popularity, part 1
This week we're starting with a 2-part series about the "Top 10
ways to link popularity".
12 November 2002 - Checking
which Web pages are indexed
How you can check if your Web site is listed on all popular search engines.
5 November 2002 - Pages
with the highest Google PageRank
Pages with the highest Google PageRank or: The most important Web pages
of the world.
29 October 2002 - Another
way to improve link popularity
How meta directories can improve the link popularity of your Web site.
In addition, the final article of our 5 part series (link popularity)
gives you tips for a successful linking campaign.
22 October 2002 - How
to reach Internet users in Germany
How you can market your Web site in Germany and link popularity part
4 - tips for a successful linking campaign.
15 October 2002 - AllTheWeb
can help your Google ranking
How AllTheWeb can help your Google rankings, and what the latest search
engine news mean to your rankings.
8 October 2002 - Google
modified its ranking algorithms
Important Google news and tips for finding good link partners, link
popularity part 3.
1 October 2002 - The
table trick for search engines
Helping search engines find the keywords on your Web pages and the difference
between a link and a link, part 2 of link popularity.
24 September 2002 - Who
works with whom?
Which four companies let you reach almost every search engine user?
How link popularity can help your rankings, part 1.
17 September 2002 - How
to report spam to Google & Co.
What you can do when other Web sites get better search engine rankings
by using spam techniques. In addition, we're finishing our 19-part series
about common mistakes in getting top search engine rankings, Part 19
of 19
10 September 2002 - Keywords
in link texts
Where Google looks for keywords on your Web pages. 19 common mistakes
that prevent your Web site from getting top rankings on search engines,
Part 18 of 19
3 September 2002 - AllTheWeb
and META refresh tags
This week we'll reveal a small leak in AllTheWeb's ranking algorithm
and we'll tell you an unusual reason why search engines might not index
your Web site. 19 common mistakes that prevent your Web site from getting
top rankings on search engines, Part 17 of 19
27 August 2002 - Finding
relevant keywords with Google
How Google's laboratory can assist you in finding relevant keywords,
and we tell you why the dollar sign ($) is not always good for your
business. 19 common mistakes that prevent your Web site from getting
top rankings on search engines, Part 16 of 19
20 August 2002 - AltaVista
ranking tip
What a difference an "s" makes. 19 common mistakes that prevent
your Web site from getting top rankings on search engines, Part 15 of
19
13 August 2002 - All
about LookSmart USA, LookSmart UK
Learn about LookSmart USA, LookSmart UK, DNS servers and how you can
find out which Web sites link to your competitors. 19 common mistakes
that prevent your Web site from getting top rankings on search engines,
Part 14 of 19
6 August 2002 - Your
Inktomi questions answered
This week we answer your Inktomi questions and tell you why a ten years
old text-only Web browser is still important for your search engine
ranking today. 19 common mistakes that prevent your Web site from getting
top rankings on search engines, Part 13 of 19
30 July 2002 - Query
recent additions to Google
Do you want to know whether your Web site has been indexed by Google
- yesterday, within the last seven days or within the last month? 19
common mistakes that prevent your Web site from getting top rankings
on search engines, Part 12 of 19
23 July 2002 - Five
Google Interviews
Straight answers to your Google ranking questions from people who work
at Google. 19 common mistakes that prevent your Web site from getting
top rankings on search engines , Part 11 of 19
16 July 2002 - META
Description tag for AltaVista
Some search engines use Meta tags to get information about your Web
page. AltaVista is among those search engines that use Meta tags. 19
common mistakes that prevent your Web site from getting top rankings
on search engines , Part 10 of 19
9 July 2002 - Search
term position on AllTheWeb/FAST
What you can do to increase your ranking on AllTheWeb (an important
partner of the Lycos network). 19 common mistakes that prevent your
Web site from getting top rankings on search engines , Part 9 of 19
2 July 2002 - Document
types, WiseNut vs. Google
WiseNut, a search engine officially launched in September 2001 and bought
by LookSmart in March 2002, claims to have the fastest and most cost-effective
search technology. Find out more in this issue. 19 common mistakes that
prevent your Web site from getting top rankings on search engines ,
Part 8 of 19
25 June 2002 - JavaScript
usage on Google
This week, we analyze one of the results of our Google study. We wanted
to know if the usage of JavaScript influences the ranking of a Web page
on Google. 19 common mistakes that prevent your Web site from getting
top rankings on search engines , Part 7 of 19
18 June 2002 - Search
terms in URLs on AltaVista
Some Web site promotion experts recommend that you use your most important
search term in the URL of your Web site so that search engines rank
your site higher.
11 June 2002 - Keywords
in IMG ALT tags for Inktomi
One month ago, we finished the biggest search engine ranking study ever
conducted: We analyzed 103,260 top 10 Web pages to find out why they
are well ranked in the search engines. 19 common mistakes that prevent
your Web site from getting top rankings on search engines , Part 6 of
19
4 June 2002 - The
importance of H1 tags on AllTheWeb
As you probably know by now, we conducted a high search engine ranking
study and analyzed 103,260 top 10 Web pages on six search engines to
find out what it takes to get a high ranking. Today, we tell you about
a major finding in our study on the search engine AllTheWeb / FAST Search
(www.alltheweb.com). 19 common mistakes that prevent your Web site from
getting top rankings on search engines , Part 5 of 19
28 May 2002 - Keyword
density on AltaVista
Does a high keyword density really influence the ranking of a Web site?
19 common mistakes that prevent your Web site from getting top rankings
on search engines , Part 4 of 19
21 May 2002 - Robots.txt
on 6 search engines
In our search engine ranking study, we examined 103,260 top 10 Web pages
on Google, AltaVista, iWon/Inktomi, AllTheWeb, Teoma and Wisenut. Check
here for the results of the robots.txt file. 19 common mistakes that
prevent your Web site from getting top rankings on search engines ,
Part 3 of 19
14 May 2002 - Teoma
and reciprocal links
After a long period of beta testing, the new search engine Teoma was
released on April 2, 2002. When we conducted our search engine ranking
study, we included Teoma because some news sites called it the next
"Google killer". 19 common mistakes that prevent your Web
site from getting top rankings on search engines , Part 2 of 19
7 May 2002 - Web
site age on Google and AltaVista
Does the age of a Web site influence the ranking? 19 common mistakes
that prevent your Web site from getting top rankings on search engines
, Part 1 of 19
30 April 2002 - First
Issue
Welcome to the first issue of Search Engine Facts!
