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Let's look at some stats regarding those particular "Job Search" keyword search terms, shall we?

These statisitics are from Wordtracker, which I use almost daily to fine tune both mine and my client's results. You cannot succeed by guessing!

Name of Search Engine % of Total Search Engine Traffic Keyword KEI Competitive Ranking (How good a keyword this is) 60 Day Count 24 Hour Estimate Competing Websites
Altavista 2% job search 1,275 43,248 779 1,466,991
Altavista 2% job searches 52 1,460 26 40,960
All The Web 0% job search 1,870,389,504 43,248 94 0
All The Web 0% job searches 2,131,600 1,460 3 0
Msn 12% job search 1,167,534 43,248 5,409 1,602
Msn 12% job searches 5,112 1,460 183 417
Lycos 2% job search 449 43,248 703 4,167,533
Lycos 2% job searches 12 1,460 24 175,346
Aol 9% job search 1,155 43,248 4,034 1,620,000
Aol 9% job searches 57 1,460 136 37,700
Google 35% job search 862 43,248 15,721 2,170,000
Google 35% job searches 26 1,460 531 81,400
Hotbot 0% job search 1,901 43,248 45 984,000
Hotbot 0% job searches 70 1,460 2 30,400
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Here, you've got the following basic information:

The name of the search engine you are optimizing for

What percentage of the total search engine traffic do they get?

The actual keyword

The competitive ranking of the keyword (I'm not going to bore you with how that is computed). The higher the number, the better the search term.

The actual number of searches recorded in data from several metasearch engines which feed data to WordTracker.

The estimated number of searches done every 24 hours on the Internet

The number of competing websites for that search term

ANY KEI over 100 is very, very good!

But, if you were optimizing a web site for these terms, you should find out what the target market is.

I've done work for an employment agency, www.williamsonemployment.com. They are located in SW Michigan. Three offices and they do very, very little business outside of a 30 mile radius of those offices.

Should that company pay to "fight it out" for "job search" with Monster.com? Of course not.

They wouldn't even be able to help most of the visitors who found them if they did win that "search engine war".

Instead, how about some terms like:

michigan job search
job search websites michigan
job search michigan
job search in michigan
jobs in st. joe michigan
temporary employment agencies in grand rapids michigan

Actually, after several years of slow, patient effort, they have an unbelievable number of "Top Ten" search engine positions for terms like that. Terms we've taken directly from their web logs and fed back to the search engines and optimized pages for.

This company, with only about 8,000 pageviews a month, gets almost 3,000 of those from search engines.

Patience and persistence are the key.
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